Brand Story
Narcy's origin is from the experience of shopping for suitable sunscreens and other skincare products in Canada.
With the budgetary hurdle and common product application issues such as white creasing, skin tone difference, and sore eyes, Narcy's strategy focuses on delivering a line of eco-friendly, affordable, and effective products.
Nar·cis·sist noun
A person who has excessive
interest in or admiration of themselves
interest in or admiration of themselves
The term derives from the Greek mythological figure Narcissus, a beautiful young man who fell in love with his reflection in a pool as a curse by Nemesis, the goddess of retribution.
Despite the tragic myth and negative association of the term, Narcy’s message focuses on gifting people boosted confidence, self-love, and extraordinary beauty with their products.
Logo Story
Daffodil
Narcy’s brand logo originates from the daffodil, one of the most well-known narcissus flowers, a genus of spring flowers. Generally, narcissus flowers are positive indicators that spring has come, symbolizing rebirth and new beginnings.
The brand embodies this positivity within the meaning of daffodil by delivering consumers their rejuvenation, youth, and healing.
Brand Font(s)
Brand Colour(s)
Name:
Narcy
Client(s):
Personal Project
Categories:
Branding
Package Design
Illustration
Concept Design
3D Rendering
Program(s):
Photoshop
Illustrator
Dimension
Procreate
Contribution(s):
Concept Design — JaeHee Lee
3D Rendering — JaeHee Lee
Package Design — JaeHee Lee
Photo Editing — JaeHee Lee
Illustration - JaeHee Lee